A good direct-mail strategy starts with ensuring you have all the required elements to launch your campaign–from defining your target audience and improving your branding to delivering a strong call to action with the right product.
Direct mail does not simply mean sending your advertising messages to a mailing list. There are many companies out there that sell or rent mailing lists and the cost is usually high. The key to effective direct-mail advertising is in delivering highly targeted advertising while keeping it relevant. Doing your own postcard mailing is not as efficient nor as effective as sending an Inside Postcard with us.
Our publication distribution exceeds 27 million households every 6-7 weeks (that is over 230 million magazines per year!) using an exceptional delivery system and carefully selected zip codes based on income and carrier routes.
The point: Direct-mail costs are usually high, but they are far more inexpensive—and effectual–when you choose a resource with a proven system and success rate like ours.