DESCRIPTION:

Response-driven direct mail magazine publications designed to increase visibility, store traffic and sales revenue for our advertisers. Publishing as Clipper Magazine, Savvy Shopper, Mint Magazine, Rewards Magazine, Marketplace and Home & Decor IDEAS. Clipper Magazine is one of the largest direct-mail advertising magazines in the country.

Savvy Shopper in Arizona, Georgia, Louisville, KY & Southern IN. We are known as Marketplace in St. Louis, MO & St. Charles, MO, as Rewards Magazine in Cincinnati & Dayton, OH and we mail as Mint Magazine in Jacksonville, FL; Palm Coast, FL; St. Augustine, FL; Amelia Island, FL; Columbia, SC; Chattanooga, TN; Knoxville, TN and Long Island, NY.

Parent Company:
Gannett Co., Inc.
Format:
Full-color, glossy, direct mail magazine.
Shelf Life:
Approximately six weeks. 82% of our readers read our magazines two or more times. 75% keep their magazines for more than 2 weeks.*
Demographics:
Predominately Female: the primary decision-maker when purchases are made. Household Income: mid to upper income levels. Median Age: 44. *Publication readership statistics based on readership poll †Excerpted from The Media Audit 2010 National Report.

DISTRIBUTION:

Currently mails in 30 states (includes D.C.): Alabama. Arizona. California. Colorado. Connecticut. District of Columbia. Delaware. Florida. Georgia. Illinois. Indiana. Kentucky. Louisiana. Maryland. Massachusetts. Michigan. Mississippi. Missouri. New Jersey. New York. North Carolina. Ohio. Oregon. Pennsylvania. South Carolina. Tennessee. Texas. Virginia. Washington. Wisconsin.

Circulation Overview:
Household selection based on household income and carrier routes. Routes selected consist primarily of homeowners.
389 Local Editions:
Each edition mails to 50,000± homes, mailing between 8 to 12 times per year, depending on market.
145 Regional Supplements:
Provide blanket coverage to major markets. Regional supplements mail between 8 to 12 times per year, depending on market.
National Supplement:
Mails to our multiple magazine publications’ entire distribution – approximately 29 million homes per issue. Bound and inserted into one of our multiple magazine publications. Mails 6 times per year.

Distribution as of 1/2012. *Publication readership statistics based on readership poll †Excerpted from The Media Audit 2010 National Report.